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TRACE MINERALS RESEARCH RECEIVES HALAL CERTIFICATION FOR CONCENTRACE® AND UTAH SEA MINERALS

OGDEN, UTAH, July 6, 2010—Trace Minerals Research (TMR), a leading provider of mineral-based branded supplements for over 35 years, has received Halal certification for ConcenTrace® Trace Mineral Drops and Utah Sea Minerals from the Islamic Food and Nutrition Council of America (IFANCA) to make these products acceptable and fit for consumption by Muslims worldwide.

"With our international presence continually expanding, we felt it was important to attain the Halal certification to enable us to offer these products to a much larger demographic," said Ryan Fisher, General Manager of TMR. "We also feel like this certification will foster even more confidence in our products to our current and future customers because of the strict standards and qualifications required for Halal certification."

According to the IFANCA's website, Halal is an Arabic word meaning "lawful" or "permitted". Halal is the dietary standard of Muslims. Halal prohibits the consumption of the following: swine/pork and its by-products, animals improperly slaughtered or dead before slaughtering, animals killed in the name of anyone other than ALLAH (God), alcohol and intoxicants, carnivorous animals, birds of prey, land animals without external ears, blood and blood by-products, and foods contaminated with any of the previously mentioned products. For more information about Halal, visit the IFANCA’s website at www.ifanca.org.

Utah Sea Minerals is a naturally balanced salt seasoning and nutritional supplement from Utah’s inland sea, the Great Salt Lake and is approximately 11 times more concentrated than ocean water. ConcenTrace® is similar to Utah Sea Minerals, but goes through an all natural, proprietary process to concentrate the Great Salt Lake water so that it’s approximately 50 times more concentrated than seawater with 99 percent of the sodium removed. ConcenTrace® is the base of all products in the TMR branded product line. Both products contain a full spectrum of over 72 ionic trace minerals.

ConcenTrace® and Utah Sea Minerals are currently certified vegan by the American Vegetarian Association and certified Kosher by the Rabbinical Council of California.

For more than 35 years, the Trace Minerals Research brand has been providing the natural products industry with essential trace minerals from the Great Salt Lake for supplement use and is the exclusive provider of ConcenTrace® Trace Mineral Drops. Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR has been Good Manufacturing Practices (GMP) certified by the Natural Products Association™ (www.naturalproductsassoc.org) since 2004.