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TRACE MINERALS RESEARCH IS AMERICA'S NUMBER ONE SELLING TRACE MINERAL BRAND IN THE NATURAL CHANNEL

OGDEN, UTAH, Sept 30, 2010—Trace Minerals Research (TMR) is the top-selling trace mineral brand in the natural products channel within the trace mineral category, according to research data compiled by SPINS, an information research and consulting company who specializes in the natural products industry in the US market.

The data gathered by SPINS shows that of the 18 brands that manufacture trace mineral products, TMR owns over 70 percent of the market in the trace minerals category in both dollar and unit volume brand share in natural products supermarkets across the US over the last 52 weeks ending May 15, 2010. The next closest brand owns just over two percent of current dollar share.

"We are very excited and pleased to have research that proves we are the leader in the trace minerals category in the industry," said Dave Chambers, National Sales Manager of TMR. "We have been providing trace mineral products for over 35 years and have always felt like we were the leader in this category. With this data from SPINS, it now confirms what we've believed about our company all along—that we provide the number one trace mineral products in the industry."

In addition to being the number one brand in the trace minerals category, the research shows that TMR's flagship product, ConcenTrace® Trace Mineral Drops 8 ounce is the nation's number one selling trace mineral product with 30 percent of current market share. ConcenTrace® is a naturally balanced trace mineral complex containing over 72 ionic trace minerals from the Great Salt Lake. It was one of the first supplements in TMR's history and is added to all products in TMR's branded product line.

Besides having the number one trace mineral product, the research also shows that TMR owns the top 11 best-selling SKU's in the category and 17 of the top 20 best-selling SKU's.

Since 1995, SPINS has provided quantifiable information on Natural Product Industry sales across retail channels and on consumer and market dynamics underlying the industry's rapid growth.

For more than 35 years, the Trace Minerals Research brand has been providing the natural products industry with essential trace minerals from the Great Salt Lake for supplement use and is the exclusive provider of ConcenTrace® Trace Mineral Drops, the number one selling trace mineral in the natural products industry according to SPINS®. Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR has been Good Manufacturing Practices (GMP) certified by the Natural Products Association™ (www.npainfo.org) since 2004.