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TRACE MINERALS RESEARCH'S CONCENTRACE RECEIVES STAMP OF APPROVAL FROM ASHLEY KOFF

OGDEN, UTAH, April 2, 2012—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for almost 40 years, announces that Ashley Koff, R.D. has reviewed, evaluated, and approved ConcenTrace® Trace Mineral Drops to be added to the Ashley Koff Approved (AKA) List of groceries, beauty products, dietary supplements, prepared food options, restaurants and lifestyle accessories.

Koff is an internationally-renowned registered dietician who appears regularly on national television programs, including Dr. Oz, Good Morning America Health, The Doctors, CNN, AOL and E!. She also frequently appears in national publications like The New York Times, InStyle, Reader’s Digest, O! The Oprah Magazine, Every Day with Rachael Ray, Redbook, Women’s Health and Shape. Koff is on a mission to help people get healthy by bringing quality eating into every home.

The AKA List is a list of products, menus, recipes and gadgets that have been evaluated and approved by Koff as a better quality and healthier choice. Moreover, when a product is approved and added to this elite list, it means that the product does not contain any ingredients that are harmful to the body and that its marketing message is truthful and fits into a nutrition plan for optimal health.

“We are very proud and honored to have ConcenTrace now approved and included on the Ashley Koff Approved List,” said Dave Chambers, National Sales Manager for TMR. “This is a very prestigious list to be on, given Ashley Koff’s reputation, experience and knowledge in the health and nutrition industry and the scrutiny that products are put under to be included on the list. This is just one more reason why ConcenTrace® is the number one selling trace mineral in America.”

Koff created the AKA to help consumers, healthcare practitioners, and the media easily identify products that contribute to a healthy lifestyle. Koff refers to this as “qualitarianism,” which is making the best quality choice available at any given time. For more information on Ashley Koff, R.D. and the AKA List, visit her website at www.ashleykoffapproved.com.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for almost 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.naturalproductsassoc.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.