Trace is mentioned in WholeFoods Magazine

We are excited to share that Trace's has been mentioned in WholeFoods Magazine's "SuppleSIde East 2024: Major Trends and Takeaways" article!

WholeFoods Magazine had this to say about us:

Seen on the show floor

Around 250 health and nutrition suppliers showcased their latest offerings, including Title Sponsor KSM-66 Ashwagandha, and leading industry companies including AIDP, Applied Food Sciences, Gelita, Gencor, Horphag Research, Maolac, PLT Health Solutions, Sabinsa, Stratum Nutrition, Trace Minerals Research,  TSI Group, Vesta LipoQuest, and many other exhibitors among the suppliers taking advantage of the event's large crowd to display their capabilities and product offerings. Attendees could walk several aisles and find manufacturers of extracts, liposomal vitamins, teas, probiotic capsules, products for kidney support, hormone support, brain support and so much more.The WholeFoods Magazine team was there, getting updated on the latest science and trends.

Stratum Nutrition was shining a light on cognitive health. The company recently acquired Sibelius: Sage, an extract clinically proven to help improve memory and attention. Research suggests it can help support working memory, accuracy of attention, and secondary memory in as little as one hour—and more research is coming. Stratum plans to invest in more research into the ingredient, with a goal of unlock the ingredient's potential to create innovative solutions for health and wellness market consumers.

Horphag Research was discussing the science backing its branded ingredient Pycnogenol. The French maritime pine bark extract has been the subject of more than 160 published clinical studies and 450 scientific publications, and offers of variety of health benefits for skin, vision, joint health, cognitive health, active nutrition, circulation, women's health, and more. 

Dr. Darrin Starkey, Director of Education at Trace Minerals, was at the show demonstrating the benefits of ConcenTrace Trace Mineral Drops. The full spectrum minerals are pulled directly from the earth and come with a wide range of benefits, including helping to restore electrolytes; supporting energy, metabolic and mood support; calming food cravings; and supporting healthy joints, bones and teeth.

Vesta LipoQuest was showcasing its Pearl Tomato skin whitening extract solution that can be used by both food and beauty industry clients to provide consumers with a "beauty from within" solution. 

Maolac was discussing its AI integrated system approach to identifying dairy and plant-based proteins that share chemical similarities to those found in human breastmilk for the development of products that can be used by adults.

Read the full article here.