America’s number one selling trace mineral, liquid magnesium and performance nutrition brand according to SPINS®, announced today the addition of Charles “Chuck” Walkley as chief operating officer (COO). With more than three decades of experience in the CPG industry, Walkley has the proven ability to build and scale brands. As COO, Walkley will oversee the daily operational functions of Trace Minerals.
“As we look forward to further growing Trace Minerals in 2024 and beyond, Chuck’s role will be crucial in helping us reach and exceed our goals,” said Matt Kilts, CEO of Trace Minerals. “With extensive industry knowledge, experience and relationships, Chuck is sure to be a valuable addition to our leadership team.”
Walkley is bringing a unique blend of business expertise to Trace Minerals, with firsthand experience building high-performing management and sales teams, setting corporate vision, leading sophisticated manufacturing operations, elevating brand equity and more. Most recently, he served as COO for CocoVibe, the nation’s leading supplier of tropical concentrates and purees. Before that, Walkley was CEO for New Whey Nutrition, COO for Tampico Beverages Inc. and vice president of sales for Vermont Pure Springs. He has also held positions at Quaker Oats Company and Pepsi-Cola Company.
“I am fully aligned with Trace Minerals’ mission to help people remineralize their bodies and live healthier and fuller lives,” said Walkley. “As I embark on this new role, I will leverage my expertise to support the company today and drive continued growth in the coming months and years.”
Trace Minerals aims to help people remineralize their bodies and achieve and maintain an ideal level of trace minerals.
About Trace Minerals
For more than 50 years, Trace Minerals has been committed to helping people remineralize their bodies, achieving and maintaining the ideal level of trace minerals that is just right for them to live better every single day. Trace Minerals is America’s number one selling trace mineral, liquid magnesium, and performance nutrition brand according to SPINS® and is the exclusive provider of ConcenTrace® Trace Mineral Drops, a concentrated seawater complex that contains a precisely proportioned, full spectrum of trace minerals and elements.
ConcenTrace is the basis for all products in the Company’s branded line, which is backed by a “Feel the Difference or Your Money Back” guarantee. Trace Minerals has been GMP (Good Manufacturing Practices)-certified since 2004, is a registered member of the Global Retailer & Manufacturer Alliance, and is certified by UL® Registrar LLC under the standard ANSI 455-2 Good Manufacturing Practices (GMPs) for Dietary Supplements.