Trace Minerals Research Mission

The Great Salt Lake in Utah is the source of ConcenTrace®. This is our factory in action.
At Trace Minerals Research (TMR), we envision a world where people are empowered and in charge of their own health; a time when all consumers are committed to living a healthier lifestyle; a day when ionic trace minerals are a part of every consumer’s daily supplement intake. For over 35 years, TMR branded products have been recognized around the world as the pioneer of ionic trace mineral products that have supported consumers in living healthy lives.


Uncompromised quality that our customers can depend on.
Unmatched service that keeps our customers smiling.
Continued revenue growth through innovation and product development.
Educational pursuits resulting in a more-informed consumer.
Leadership within our industry.
Loyalty and fairness to our trusted employees and business partners.
We stand by these principles and believe they will help us improve the world we live in.

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