OGDEN, UTAH, June 12, 2014—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, continues to be the nation’s number one selling trace mineral brand in the trace mineral category and the number one selling liquid magnesium brand in the liquid magnesium category in the natural products channel according to research data compiled by SPINS, an information research and consulting company who specializes in the natural products industry in the US market.

The data collected by SPINS shows that from April 2013 to April 2014, TMR increased sales by 18 percent in the trace mineral category and 24 percent in the liquid magnesium category in natural products supermarkets across the United States and maintained its number one position in both categories. Data also shows that TMR’s liquid products are up 18 percent from the previous year, including its eight flavors of Electrolyte Stamina Power Pak, which are up an average of 86 percent.

“We were excited to review the new SPINS report and see our strong growth in our respective categories over the past year,” said Dave Chambers, National Sales Manager of TMR. “The report shows that more and more customers trust our products and feel a difference in their health from taking them. It also shows that we continue to be the number one selling trace mineral and liquid magnesium brand in America. It’s all very rewarding because it means that we as a company are achieving our mission to help improve people’s lives.”

Additionally, TMR’s flagship product ConcenTrace® Trace Mineral Drops 8 ounce still holds the number one spot in both the trace mineral and liquid magnesium categories and posted a 12 percent growth over the past year. ConcenTrace® has held this position since SPINS has reported market research to TMR on its brand’s performance in the trace mineral category. ConcenTrace® is a GRAS-affirmed, Non-GMO Project Verified, naturally-balanced trace mineral complex containing over 72 naturally-occurring ionic trace minerals from the Great Salt Lake that is certified Kosher, Halal, and Vegan.

Besides having the number one trace mineral product, the report also shows that TMR owns eight of the top 10 and 18 of the top 20 best-selling SKU’s in the trace mineral category.

About SPINS® —Since 1995, SPINS has provided quantifiable information on Natural Product Industry sales across retail channels and on consumer and market dynamics underlying the industry’s rapid growth.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace
Mineral Drops,
an ionic, solar evaporated, GRAS-affirmed and food-grade, and Non-GMO Project Verified essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line.
Extensive research supports the need to keep minerals in proper balance throughout
the body in order to achieve optimal health. Trace Minerals Research is focused
solely on servicing the natural products industry and the company’s
complete line of superior quality nutritional supplements is backed by a “Feel
the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org)
under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.