OGDEN, UTAH, Jan. 13, 2015—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, announces it will enter the sports nutrition market with its cleanfit™ line of high quality workout products at the Natural Products Expo West trade show and conference, which is being held March 6–8 at the Anaheim Convention Center in Anaheim, Calif.

The cleanfit™ line of sports nutrition products will include pre- and post-workout products that contain no artificial colors, flavors, or sweeteners, are Non-GMO and are made with only the highest quality ingredients for elite athletes that know that clean supplements are essential for heightened performance.

“Sports nutrition has always been a market in which we thought we could thrive and we feel like now is the perfect time to dive in to this industry,” said Dave Chambers, National Sales Manager for TMR. “We’re already known in the industry as having one of the premiere lines of performance electrolytes that are manufactured under strict Good Manufacturing Practices (GMP) with the highest quality ingredients, but now we want to expand that line to include clean sports nutrition and workout products for elite athletes who want to take their training to the next level.”

All TMR products come with an unconditional “Feel the Difference or Your Money Back” satisfaction guarantee and will be available in natural and specialty health food stores throughout the country when they are officially launched. TMR will be offering samples of all new sports nutrition products as well as other recently launched products in booth #1334 at Expo West.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, andNon-GMO Project Verified essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.