OGDEN, UTAH, May 5, 2015—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, has officially launched a mobile-friendly version of its website that can be easily navigated to allow a positive user experience for the increasing number of mobile internet users.

“Recent research reports that 64 percent of Americans own a smartphone,” said Matt Kilts, Managing Partner of TMR. “There’s no doubt that many of those browsing our site are doing so on their smartphone. When customers or potential customers visit our website on their mobile device, we want them to have a positive experience. Research proves that if a mobile user accesses a site and gets frustrated or can’t find what they’re looking for, they’re more likely to leave and go to another site and that’s exactly what we don’t want.”

When accessing TMR’s site, anyone using a mobile device will be automatically redirected to the mobile site for easy and simple navigation. Unlike some mobile sites that contain abbreviate information as compared to the standard site, TMR’s mobile site contains the same information as the standard site so all users will have full access to all information contained online.

It’s not surprising to note that in 2014, Internet usage on mobile devices exceeded PC usage according to data gathered by comScore. As tablet, smartphone, and emerging devices like Smart TV and Smart Watch usage increases, Internet mobile device usage will only continue to increase.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, and Non-GMO Project Verified essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.