OGDEN, UTAH, March 8, 2016—Trace Minerals Research (TMR),America’s number one trace mineral and liquid magnesium brandaccording to SPINS® data, will introduce three new Non-GMO Electrolyte Stamina Power Pak flavors, including Tangerine, Pomegranate Blueberry, and Pineapple Coconut, as well as a reformulated Stress-X Magnesium Powder that includes a new Raspberry Lemon flavor at the Natural Products Expo West trade show and conference, which is being held March 9-13 at the Anaheim Convention Center in Anaheim, Calif.
TMR originally launched Stress-X Magnesium Powder back in 2011 and has been a strong seller in its line of magnesium supplement offerings since then. But as with all supplements, it’s important to continually improve and reformulate them as new and innovative ingredients and research are developed.
“We make it an important part of our business to stay abreast of new research and ingredients that are constantly being released in the industry,” said Scott Perkes, Managing Partner of TMR. “We’ve made little tweaks here and there over the years with Stress-X Magnesium Powder, but these latest improvements and reformulation are much more significant and we think our customers and consumers are going to really appreciate it because it will help improve their life.”
Stress-X Magnesium Powder has been reformulated to provide 350 milligrams of a combination of magnesium malate and a special blend of magnesium carbonate and citric acid, which creates a highly absorbable form of magnesium citrate to help maintain healthy magnesium levels in the body and to help the mind and body feel peaceful and relaxed. Magnesium malate is a special form of magnesium where malic acid is bound to magnesium. It was added because malic acid is an intermediary in the Krebs cycle and is involved in energy metabolism. Research indicates that it may help support muscle discomfort and irritability. TMR also sourced non-GMO ingredients and improved the flavor as well as added a new Raspberry Lemon flavor to complement the existing Lemon Lime flavor. Lastly, as with all TMR products, a complex of over 72 naturally-occurring electrolytes from Ionic Trace Minerals was added to help provide mineral balance in the body.
TMR will also be introducing three new flavors of Non-GMO Electrolyte Stamina Power Pak – its top-selling line of effervescent electrolyte and immune support drinks – including Tangerine, Pomegranate Blueberry, and Pineapple Coconut, which now makes 11 total flavors available.Electrolyte Stamina Power Pak is an easy-to-fix high performance energy drink with no caffeine, artificial flavors, or artificial stimulants. It contains 1,200 mg of vitamin C per serving, which makes it good for both the summer and winter months to help maintain a healthy immune system. It also contains essential electrolytes that are lost during exercise like potassium, magnesium, chloride and sodium, which all help maintain the body’s acid base balance for energy, vitality, and overall health and wellness. It also contains 72 electrolytes from Ionic Trace Minerals.
Stress-X Magnesium Powder is available in two flavors, Lemon Lime and Raspberry Lemon. Both flavors come in a 100- and 50-serving jar for an MSRP of $39.69 and $23.89, respectively. All three new flavors of Non-GMO Electrolyte Stamina Power Pak are available in a 30-packet box for an MSRP of $17.99. All TMR products come with an unconditional “Feel the Difference or Your Money Back” satisfaction guarantee and will be available in natural and specialty health food stores throughout the country and online. TMR will be offering samples at the trade show of all new products and other recently launched products in booth #1535 atExpo West.
About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, andNon-GMO Project Verified essential trace mineral complex for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.