SALT LAKE CITY, October 5, 2009—Trace Minerals Research (TMR), a leading provider of mineral-based branded supplements for over 35 years, has chosen natural products branding agency Integrated Marketing Group (IMG) to redesign the company’s Web site. In addition to updating the site’s current research library and product pages, IMG will integrate new features including site search, a press room and social media links. The new Web site will also showcase the new, IMG-created Trace Minerals logo and packaging designs.
“Given our past design, marketing and public relations work for Trace Minerals, IMG is well-versed in communicating the company’s strong brand message,” said Jeff Hilton, IMG co-founder and partner. “We look forward to providing them with an updated online platform that will further facilitate communication amongst their partners, distributors and customers.”
“As an increasing percentage of product research is done online, Trace Minerals feels it essential to provide our current and prospective customers with a user-friendly online information and service center,” stated Matt Kilts, managing partner of Trace Minerals. “We are confident that IMG will design a Web presence that not only accomplishes that goal, but also keeps in line with the new Trace Minerals visual identity.”
The website redesign is projected to be completed in the next six to eight weeks.
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, Internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements. For branding articles and resources, visit www.imgbrandwire.com
About Trace Minerals Research
Trace Minerals Research (www.traceminerals.com) has been marketing and distributing branded essential minerals harvested from Utah’s Great Salt Lake for supplement use for over 35 years. The company uses these naturally balanced, naturally occurring minerals as the basis for all products in its brand product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry, and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee.