Trace Minerals' New ZeroLyte Wins 2023 Mindful Award for Hydration Product of the Year

OGDEN, UTAH— Trace Minerals, America’s number one selling trace mineral, liquid magnesium, and performance nutrition brand according to SPINS® and the leading provider of trace mineral-based supplements for over 50 years, is proud to announce that its new ZEROLyte electrolyte drink mix has won a 2023 Mindful Award for the Hydration Product of the Year. The Mindful Awards Program is an independent recognition platform highlighting conscious companies and products that mindfully make waves in the ever-expanding world of consumer packaged goods.  

This year’s program attracted more than 1650 nominations from companies all over the world. The winners were selected based on a variety of criteria, ranging from impact, credibility, health, transparency, and more. The mission of the Mindful Awards program is to honor conscious CPG companies and products that offer transparency to consumers, pay workers fair wages, ensure sustainable business practices, use recycled or recyclable materials, and create healthier products using natural or organic ingredients. All nominations are evaluated by an independent panel of experts within the consumer packaged goods industry. 

“We’re really proud and honored to receive this award for such a well-formulated product,” said Kamini Natarajan, Chief Marketing Officer of Trace Minerals. “We have great relationships with all our retailers and many of them came to us asking for a product just like ZEROLyte. As a pioneer in electrolyte engineering, we were up to the task of creating a product that tastes great, is effective for electrolyte replacement, and warrants our 100% money back guarantee. Since its launch in March, it’s been nothing but successful to the point that we’re having a difficult time keeping it in stock because of its tremendous popularity. It’s a good problem to have.”  

ZEROLyte is a sodium and electrolyte drink mix aimed at replenishing essential electrolytes lost through exercise and other daily activities to keep the body hydrated and full of energy. ZEROLyte promotes body fluid regulation, supports proper nerve and muscle function, and is full of high-quality ingredients including ancient sea salt, coconut water, potassium, magnesium, and a full spectrum of ionic trace minerals from ConcenTrace®. The Ancient Sea Salt used in ZEROLyte is not your typical table salt or ordinary sea salt. Trace uses salt sourced from underground salt deposits left by an ancient sea called the Sundance Sea. This sea salt is rich in trace minerals and is pure, unrefined, and unadulterated. ZEROLyte comes in 3 delicious flavors: Salty Orange, Salty Citrus, and Salty Watermelon. It is certified vegan, sugar free, gluten free, paleo friendly, and Keto friendly. A 30-packet, 30-serving box retails for $37.99. 

About Trace Minerals—For over 50 years, Trace Minerals (www.traceminerals.com) has been helping people everywhere remineralize their bodies (achieve and maintain the ideal level of trace minerals that are just right for them) because they know the profound impact it can have on their ability to live better every single day. Trace Minerals is America’s number one selling trace mineral, liquid magnesium, and performance nutrition brand according to SPINS® and is the exclusive provider of ConcenTrace® Trace Mineral Drops, a concentrated seawater complex that contains a full spectrum of trace minerals and elements that is in precisely the proportion our bodies require. This naturally powerful, deeply concentrated, ionic trace mineral complex is essential to a healthy daily foundation. It’s GRAS-affirmed, food-grade, Kosher, Halal, Non-GMO Project Verified, allergen free, and certified vegan. Trace Minerals’ mission is to Remineralize the World™. To do this, they use ConcenTrace® as the basis for all products in their branded product line. Trace Minerals is so confident that their customers will feel a difference in their health that the company’s complete line of products is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, Trace Minerals has been GMP certified since 2004, is a registered member of the Global Retailer & Manufacturer Alliance (GRMA, https://grmalliance.org/), and is currently certified by UL® Registrar LLC (www.ul.com) under the standard ANSI 455-2 Good Manufacturing Practices (GMPs) for Dietary Supplements, a standard developed using the FDA’s cGMP’s under 21 CFR Part 111.